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Storio Group Reveals Strategic Evolution with Brand Update and Leadership Revamp

Previously operating under the name albelli-Photobox Group and encompassing popular brands like Photobox UK and Bonusprint, the entity has now rebranded to Storio group. This significant rebranding initiative represents a key turning point in the European market for personalised photo products, boasting robust revenues of over EUR 340M and a vibrant customer base of 11 million. Alongside this branding overhaul, a notable shift in leadership has taken place, with Alessandro Coppo taking the helm as CEO, succeeding Tristan Money, from the 8th of February, 2024. This change in executive leadership is a critical component of the company’s strategic agenda following its merger, focusing on enhancing integration processes, stimulating innovation, and fostering growth.

This momentous rebranding and executive transition were announced during an exuberant internal launch event, which was simultaneously streamed from Amsterdam, London, and Barcelona, uniting the company’s wide European network in a festive digital assembly. This event signified the launch of an exciting new era for Storio group, with company-wide celebrations marking the occasion.

Following an impactful nine-year tenure that saw the successful integration with Photobox in January 2022, Tristan Money handed over the reins of leadership to Alessandro Coppo.

Alessandro Coppo joins the Storio group with a comprehensive portfolio of experience, spanning over 25 years in the industry, including notable roles at Boston Consulting Group and a substantial 17-year stint at eBay. His strategic leadership at eBay, which facilitated the growth of the Classifieds Group’s revenue from $300M to over $1B, underscores his adeptness at using technology to create meaningful connections and safe, enjoyable commerce experiences. His rich experience aligns seamlessly with the strategic direction and values of the Storio group.

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As the incoming CEO, Alessandro is focused on capitalizing on the strong foundation established by Tristan and the leadership team, with an ambition to transform Storio group into an iconic and beloved brand that connects individuals with their most memorable moments.

The transformation into Storio group reflects the organization’s progression and its dedication to delivering impactful experiences. This branding refresh underscores the company’s commitment to continuous innovation and sectoral growth. Embedded within Storio group’s new identity is the mission statement “To Make Joy Unforgettable,” encapsulating its aim to transform precious customer moments into everlasting memories.

Alessandro Coppo shared his enthusiasm about his new role, “It’s a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers. Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees.”

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Alessandro Coppo – Chief Executive Officer

Commenting on the transition, Tristan Money remarked, “The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter. Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro’s experience and vision align perfectly with Storio group’s mission, vision, purpose, values, and proposition.”

With its rejuvenated branding and strategic leadership renewal, Storio group is set to fortify its market standing, rolling out innovative offerings that enhance customer experiences and drive growth, in accordance with its newly defined purpose, values, and EVP.

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