UK clean technology company Matter, an Earthshot 2025 Finalist, has confirmed strong early momentum in its partnership with BSH Home Appliances Group, the global manufacturer behind Bosch and Siemens appliances, following the launch of the Microfibre Filter earlier this year.
The encouraging start reflects rising consumer awareness of environmental issues and a shared ambition between the two organisations to accelerate solutions to microplastic pollution.
Microplastics have become a global concern, detected in oceans, land, air and within the human body itself. Current estimates suggest that more than 171 trillion microplastic particles are present in the oceans, threatening marine ecosystems and undermining the planet’s blue carbon pump, which produces over half of global oxygen.
Domestic laundry plays a role in this issue, as tiny fibres are shed from clothing during washing and enter the environment through wastewater systems.
Research from Opinium for Matter shows:
- 72% of UK households want to adopt more eco-conscious behaviours.
- The average household washes clothes four times a week, releasing the equivalent of 568,000 polyester T-shirts worth of microplastics every week when combining every household worldwide.
- 77% say they would invest in technology that captures microplastics from their washing.
The Microplastic Filter, launched by BSH under the Bosch and Siemens home appliance brands, incorporates Matter’s Regen® technology, capturing up to 97% of microplastics released during washing. Regen® offers self-cleaning capability, no disposable cartridges, and compatibility with any washing machine.
As part of this collaboration, Matter has worked closely with BSH to support the successful launch of the Microplastic Filter and ensure that Regen® technology integrates seamlessly into the product. Matter values BSH’s dedication to maintaining rigorous quality standards and their willingness to adopt breakthrough solutions that support environmental progress.
Konrad Koloska, Product Manager for Laundry Care at BSH, described the collaboration as a “win win solution – delivering environmental impact, consumer value, and commercial opportunity.”
He praised Matter’s transparency, dedication, and readiness to align technology with BSH’s rigorous quality requirements: “Matter demonstrated exceptional flexibility and commitment from day one. Together, we’ve created a high quality, easy-to-use solution capable of making a real and lasting impact.”
The partnership has been encouraged by consumer response, particularly feedback on the visibility of fibres captured after each wash.
Alex Lucas, Business Unit Head – Laundry for BSH UK & Ireland, said: “We are proud to have launched the groundbreaking microplastic filter under the Bosch brand earlier this year, equipping consumers with the means to take control of the microplastics impact from their everyday wash.
“For Matter, to be a finalist in the global Earthshot Awards is a fantastic achievement and just shows the positive impact the microplastic filter can have in supporting a more sustainable future.”
The partnership demonstrates how leading global brands can work with emerging clean technology innovators to bring environmental solutions to market at speed and scale. Matter’s role has focused on delivering robust, high‑performance filtration technology that supports BSH’s product strategy and long-term sustainability ambitions.
BSH has named Matter as its preferred partner for future microplastic filtration projects: a decision Matter views as a strong vote of confidence in Regen® technology.
Adam Root, CEO and founder of Matter, said: “The adoption of Regen® by global leaders like BSH shows what is possible when sustainability meets commercial viability. This is more than innovation at scale – it is collaboration at scale. The world’s most recognised brands can and must lead the way in protecting our oceans.”
Together, Matter and BSH aim to support a future in which microfibre filtration becomes a standard part of laundry systems globally, empowering consumers to participate in cleaner, more sustainable washing practices.
