Bellway opens the doors to its premium new development in Cuffley

Bellway North London has welcomed the first visitors to its premium new housing development in Cuffley. 

The housebuilder opened the doors to King George’s Vale, off Northaw Road East, where it is delivering a collection of 121 two, three, four and five-bedroom homes built to a high specification.

The developer unveiled a new two-storey sales and marketing suite at the 12-acre site, which is just to the north of the King George V Playing Fields.

Food and drink were provided by local businesses who were on hand to offer snacks and drinks. Staff from LL Cocktails & Bubbles served Prosecco and beer, and Coffee Trike provided hot chocolate, coffee and tea.

Greg Allsop, Bellway North London Sales Director, said: “It was great to welcome guests to King George’s Vale to see the range of homes available while enjoying snacks and a drink on us.

“The superior specification of these premium properties and the desirable location make this a particularly sought after development and there was an extremely good turnout for the event, with more than 50 people attending.

“Our impressive new sales and marketing suite features a 3D model of the development, allowing potential purchasers to see exactly where particular homes will sit within the site. The large interactive screen was also a big hit as it enables people to get a real insight into the layout and specification of the homes.

“In addition to this, the top floor houses a display kitchen which showcases a wide variety of  sample materials and potential additions. Buyers can peruse options for cabinet doors, worktops, flooring and more – seeing firsthand the quality of options available to customers when they purchase a home here.

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“As well as providing much-needed new housing, King George’s Vale will generate substantial investment in infrastructure and local services for the benefit of existing and future residents of this thriving and vibrant village community.” 

As part of the planning agreement for King George’s Vale, Bellway North London is providing funding of more £2.2 million for local infrastructure and services. Contributions include £1,192,005 towards education, £156,332 for healthcare, £333,500 for highways and £444,215 for sports facilities.

The development will comprise 79 houses for private sale and 42 affordable homes for local people through shared ownership or affordable rent.

Properties will feature Google Nest smart thermostats, electric vehicle charging points and solar panels.

There’s currently a choice of two, three and four-bedroom homes available to reserve at King George’s Vale, with prices starting from £500,000. Express Move and Part Exchange schemes are available at the site.

For more information about the development, call the sales team on 01707 524334 or visit

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