One brand has been changing the way families get together, unwind, and spend time outside on a peaceful section of Long Island where well-kept lawns meet the Atlantic breeze. An offshoot of a century-old family business, Fortunoff Backyard Store does more than just sell patio furniture. It involves creating a way of life.
Outdoor areas have evolved into emotional havens in recent years, particularly after the pandemic-induced shift to stay-at-home. By providing not only sturdy teak loungers and padded dining sets, but also the sense of rooted comfort that many customers were unaware they desired, Fortunoff has remarkably seized that shift.
Fortunoff Backyard Store: Snapshot for WordPress
| Category | Details |
|---|---|
| Brand Name | Fortunoff Backyard Store |
| Origin Year | 1922 (Fortunoff brand) |
| Relaunch Year | 2009 (Outdoor stores via Furniture Concepts, LLC) |
| Headquarters | Uniondale, Long Island, New York |
| Locations | 33+ stores across NY, NJ, PA, CT, DE, and VA |
| Flagship Address | 1500 Old Country Rd, Westbury, NY 11590 |
| Product Focus | Outdoor furniture, patio décor, umbrellas, fire pits |
| Services Offered | White Glove Delivery, Affirm Financing, Best Price Guarantee |
| Ownership | Fortunoff & Mayrock families (operational license by Furniture Concepts) |
The New Living Rooms in Backyards
Patios are now focal points for many homeowners rather than weekend extras. Fortunoff capitalizes on that evolution of lifestyle by launching designs such as the Fairmont 9-Piece Dining Set. The smooth swivel rockers and high-back sling chairs on either side of the table’s 100-inch span promote relaxed meals and deep discussions. It serves as a framework for creating memories and is more than just furniture.
The set’s slatted wood aesthetics and laser-welded aluminum frames make it surprisingly elegant and incredibly durable. The brand’s subdued attention to detail is evident in the deliberate craftsmanship of every curve, bolt, and seat cushion.
Craftsmanship That Is Not Affected by Time
In contrast to their flat-packed rivals, Fortunoff’s pieces are clearly made to last. The Laguna sectional is designed to withstand harsh summers and unexpected downpours. It is aesthetically pleasing, with resin wicker over powder-coated aluminum. Before delivery, every set is tested, put together, and checked again—an antiquated dedication that seems remarkably uncommon in the retail frenzy of today.
Longevity influences even trendy pieces like the South Beach Sling Chaise Lounge and the Modern Adirondack Chair. These loungers, which are stackable by design and made of environmentally friendly polymers, provide comfort in addition to versatility.
Season after season, style and substance collide.
The Fortunoff collection is incredibly adaptable and gracefully accommodates changing seasonal demands. With UV-resistant cushions, their Castel-style seating bursts into color come springtime. Patio heaters and fire pits become popular as the weather cools, turning backyards into comfortable havens.
With its weighted base and 360-degree swivel, the Tempo Cantilever Umbrella is a perfect example of how form and function can coexist. In a market that is frequently dominated by mass production, the retailer is especially innovative because of these small touches.
An Experience Rather Than Just a Purchase
Fortunoff does more than simply leave a package at your door with its White Glove Delivery Service. Trained experts are brought in to assemble and arrange every item, take out the packaging, and make sure everything is operational. When combined with flexible financing options offered by Affirm, this hands-on service makes premium design surprisingly accessible to a wider range of consumers.
The company’s blog, which offers seasonal refresh ideas and patio styling guides, adds even more value for buyers who are concerned about design. It reflects a brand that understands both aesthetics and emotion, inspiring without being overpowering and educating without being commercial.
With Historical Roots and Intentional Growth
Max and Clara Fortunoff founded the company in 1922, and its modest beginnings as a Brooklyn pushcart shop are now practically legendary. However, those principles—frank pricing, superior products, and individualized attention—remain the same. The Fortunoff and Mayrock families planned a relaunch following financial difficulties in the late 2000s, and it has since prospered under the Furniture Concepts license.
That resuscitation is particularly encouraging. Fortunoff leaned into its niche and came out stronger than other legacy brands that disappeared due to digital disruption or dissolved into department store mergers. With more than $20 million in inventory, the Backyard Store became its focal point and is currently a leading patio retailer in the region.
Anticipating the Future: An Increase in Outdoor Living
Fortunoff has set itself apart by incorporating customer-centric policies, such as quick fulfillment and best price guarantees. Outdoor furnishings are no longer an afterthought, as consumers invest more in their homes and prioritize relaxation and wellness.
We can anticipate even more innovation in the years to come. From furniture made of recycled materials to smart outdoor lighting integrations, Fortunoff appears prepared to lead with both vision and legacy.