- Marc Kaplan joins the business with 25 years’ experience in property management
- Marc will expand Plentific’s US portfolio and provide leadership to the growing organization
Plentific, the leading provider of real-time property solutions, has appointed Marc Kaplan to the role of Senior Vice President for the US market. Marc will drive Plentific’s growth and geographical expansion in the market and be part of the international leadership team.
Marc joins Plentific with over 25 years’ experience scaling and leading highly successful businesses within the property management sector. Prior to Plentific, Marc was Senior Vice President, Head of Management for AKAM, Chief Operating Officer for C + C Apartment Management, Executive Managing Director at FirstService Residentidential and Vice-President at Stonehenge. Aiding Plentific’s go-to-market strategy and overall product offering in the US, Marc’s significant experience working for building operators gives him unique insight into the sector’s pain points and effective solutions.
Plentific has seen rapid growth across all markets over the past year, cementing its position as the property operations platform of choice for the social housing sector. In October 2023, six prominent social housing providers managing a combined 150,000 homes, including The Hyde Group, rolled out Plentific’s platform across their portfolios.
Plentific provides a single real-time platform connecting landlords and property managers with residents and tradespeople to create a frictionless and more responsive solution to household maintenance issues. The platform digitalises and streamlines household inspections, provides a real-time interface between landlords and residents, and uses AI to connect residents with the best local contractors at competitive prices.
Cem Savas, CEO of Plentific, said: “We’ve had fantastic momentum over the past year and Marc’s insight into the US market is invaluable as we make headway in growing our transatlantic remit and expanding the business further.
“He brings diverse perspectives, experiences and leadership acumen to the Plentific team, as well as strong skills in strategic planning, business development, stakeholder engagement and market analysis. We are significantly investing in our operations and hiring best-in-class talent is crucial to the success of the strategy.”
Marc Kaplan, Senior Vice President of Plentific, added: “I am passionate about transforming the real estate sector with innovative and scalable solutions that benefit both property owners and residents and look forward to working with a market-leading business to do so. Plentific’s success to date is a testament to the pressing need for the product, and I’m thrilled to be joining the company at such an exciting time.”
