Norton Folgate Rebrand and Make Appointment Norton Folgate Rebrand and Make Appointment

Norton Folgate Rebrand and Make Appointment

Norton Folgate has officially rebranded and changed its name to Amicus Asset Finance, and a new chief operating officer has been appointed in the shape of Paragon Business Finance’s Jeremy Guilfoyle, who provides an extra boost to the rebrand.

Guilfoyle brings with him a wealth of experience in the industry, following successful spells with Five Arrows Business Finance and State Securities before he joined Paragon, and the new chief operating officer is very much excited at the new prospect.

“Joining Amicus Asset Finance in this key growth period is a really exciting opportunity for me” commented Guilfoyle. “I am looking forward to leveraging my experience from a long established business and applying it in a business with Amicus’ modern and forward thinking approach.”

Guilfoyle will be in charge driving structural transformation and innovation including technical support, credit, payouts and collections as well as legal and asset management, as the rejuvenated company looks to develop its own lending proposition, whilst facilitating deals from brokers and directly from business borrowers.

“I’m hugely confident in the experience Jeremy brings to the team and look forward to working closely with him as we build on our success to date” commented Robert Keep, the managing director at Amicus Asset Finance. “The rebrand from Norton Folgate to Amicus Asset Finance marks the completion of our integration into the Amicus Group, and our operation as a subsidiary of a hugely successful specialist lending business spanning property, asset and invoice finance.”

The company has also launched a new office in Manchester as it looks to expand its operations around the UK in both the north and the south, and the team are expecting to enhance the growth and success experienced as Norton Folgate in what are very exciting times for the company based on both the rebrand and the appointment of Guilfoyle.

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