Rotpunkt, award winning designer and leading manufacturer of climate friendly German Kitchen furniture is pleased to report constant growth on a global scale, as the company looks back on an extraordinarily successful 2021.
The company’s annual turnover increased by circa. 19% to deliver a healthy business income of 87 million euros. During this time, the core markets identified by Rotpunkt, reveal Great Britain, the Nordic countries of Scandinavia and France, are now rivalling the traditionally strong Germany and Benelux countries of Belgium and the Netherlands.
New sales territories also emerged last year, with Austria and South Tyrol becoming the latest countries to join the company’s growing global supply-chain. Dietmar Walter, trading agency specialist helped facilitate this developing market and Sven Herden, Managing Director of Sales & Marketing at Rotpunkt, says: “Quality, sustainable contacts were forged at the küchenwohntrends trade fair in Salzburg last October, where our team formed new relationships with specialist dealers in parts of Austria and Italy. These new connections have since intensified and are now an integral part of our plans to expand and develop in and around these regions.”
UK: Rotpunkt has been able to successfully navigate a series of market challenges following Brexit and the pandemic, fully compensating for any market fluctuations worldwide to ensure a sustained level of growth. Thankfully, signs are now pointing to a full global recovery in 2022, which is why the company is exhibiting at the Kbb show in Birmingham from 6th to 9th March 2022, in order to strengthen business ties among new and existing trade partners in the UK.
Germany: Confirming a steady 80% share in exports, Rotpunkt is pleased to report an even sales growth across all core markets to the brand, with Germany reaching consistent record highs. “In fact, Rotpunkt has significantly increased volume, seeing its German sales division experience double-digit growth rates over the last three years” explains Sven.
2022: The outlook for Rotpunkt in 2022 beyond, is extremely positive despite being subjected to the ongoing challenges in the KBB industry and daily operational factors, which furniture manufacturer’s face. Key objectives will concentrate on quality leads, supply chains, logistics, delivery times and energy efficiency. New product innovations will benefit from considered stock increases where possible, and the company will maintain its climate-friendly manufacturing processes and commitment to planet-friendly policies.
Support: The company has a clear stance on the ongoing impact of the global health crisis, and the management team at Rotpunkt, Andreas, Sven and Heinz-Jürgen have collectively pledged the following support: “We act with our partners on a peer-to-peer level, considering any partnership on a literal basis among which, we are measured by. We see future growth as inevitable, and we aim to shape and influence the marketplace with a sense of proportion.”
