Amanda Jarvis-Doyle, founder of independent estate agency Sabel & Co, is encouraging homeowners to act now to avoid their properties sitting idle during a quieter seasonal housing period.
With many market participants delaying decisions until after the 26 November Autumn Budget and into the new year, the winter market could see reduced activity. Drawing on over 40 years of property experience, Amanda says that well-prepared sellers who invest in targeted marketing and presentation can continue to achieve strong interest, even when the market slows.
Her insight stems from a career shaped by personal property investment and professional estate agency work. Seeing first-hand the frustration caused by poor communication and generic marketing approaches, she launched Sabel & Co in 2024. The agency focuses on ethical practice, clear communication and individualised support. With a specialist focus on Amber Valley and North Derby City, Sabel & Co offers highly customised marketing and attentive service to ensure each home stands out.
“Buying or selling a home is such a personal journey,” Amanda said. “It deserves more than a transactional approach. We built Sabel & Co to deliver service and support at every stage, helping clients navigate the market with confidence and clarity.” Her hands-on experience as a buyer, seller, investor, and developer means she understands the practical challenges that homeowners face, from coordinating contractors and navigating planning regulations to dealing with lenders and solicitors. This experience informs the advice she gives to sellers preparing for the winter market.
Amanda points out that winter is often slower for property sales, a situation likely to be exacerbated this year by the Budget and seasonal delays. She advises homeowners to take proactive steps now to prevent stagnation. Presentation, she says, is critical. Thoughtful staging, first impressions, and even small details such as signature room sprays or refreshments for viewings can influence buyer perception. Pricing is equally important. Adjusting agency fees or being realistic on asking price can signal value to potential buyers. “Properties that are ready to sell now, with high-quality presentation and marketing, can attract buyers while others are waiting,” Amanda added. “A property that stands out can sell in weeks even when the wider market is slow.”
The results from Sabel & Co illustrate the effectiveness of this approach. One property that had remained on the market for 15 months with another agent sold in just five weeks under Amanda’s guidance. By refining the presentation, staging carefully, and adjusting the price strategically, the sale was completed efficiently. Amanda’s approach blends practical experience with personal oversight, ensuring that every listing benefits from her attention and expertise.
Beyond practical advice, Amanda’s story is one of resilience. Before founding Sabel & Co, she faced a financial setback following a misrepresented business opportunity. Despite these challenges, she remained committed to her clients and team, using the experience to reinforce the values upon which her agency is built. “I’ve had to learn who to trust and how to trust myself again,” she said. “The hardest part was rebuilding confidence in the industry, but now I get to run a business that truly reflects my values and helps others navigate the property market with clarity and support.”
Amanda highlights that the upcoming Budget may impact personal taxation and mortgage affordability, meaning some buyers could delay decisions. She encourages homeowners to act now rather than wait, as early preparation can position a property to attract motivated buyers. She emphasises that properties must stand out, be presented impeccably, and be supported by strategic marketing to achieve a sale before the market slows further. “Winter doesn’t have to mean stagnation if you approach it with planning and purpose,” she added.
Sabel & Co has earned a growing reputation for results-driven service, with multiple five-star Google reviews praising honesty, communication, and personalised support. Amanda’s message to homeowners is clear: proactive preparation, strategic pricing, and careful presentation can keep the housing market moving even during traditionally slower months. She continues to grow the agency purposefully, prioritising quality and integrity over volume, and ensuring every client benefits from the experience, insight, and dedication that has become the hallmark of Sabel & Co.
For those planning to sell, looking to buy or needing expert advice, visit:
sabelco.co.uk.
