A new specialist estate agency, The Ivybridge Collection, has launched in Norfolk to provide a refined, director-led service for homes valued over £1 million.
The agency aims to set a new standard for the presentation and sale of luxury property by focusing on quality over volume, with an emphasis on narrative-led marketing, tailored strategy, and personal involvement at every stage.
The idea for Ivybridge emerged after founders Robert and Nicola Holmes-Chapman reviewed more than 200 high-end property listings in the area. Their research showed that over 70% were being marketed with generic templates, uninspiring visuals, and minimal emotional engagement.
“We built Ivybridge to do things differently,” said Robert Holmes-Chapman, Founding Director. “We believe high-value homes deserve more than a template. Our clients receive the level of care you might expect from a private family office – not a call centre.”
To preserve its hands-on approach, The Ivybridge Collection limits the number of properties it represents. This allows the team to craft bespoke campaigns and ensure a high level of support from first enquiry through to after-sale care.
At the heart of their model are three distinctive principles:
- Director-led relationships – Every client works directly with the founders. From initial valuation to viewings and negotiations, there’s no hand-off. It’s a rare model, but one that ensures consistency, trust, and strategic continuity.
- Cinematic and lifestyle-driven presentation – Properties are photographed and filmed with an editorial eye. The team orchestrates full-day shoots, often including dusk scenes, lifestyle styling, drone footage, and local area cinematography – crafting not just listings, but experiences.
- Aftercare that extends beyond completion – Unlike most agents, Ivybridge remains involved after the sale. Whether helping with relocation logistics, vendor press announcements, or assisting buyers with property introductions, they continue to act as a trusted partner.
“We’re not trying to scale fast. We’re trying to do the best job possible for every single client,” added Nicola Holmes-Chapman. “When someone trusts us with a multi-million-pound asset, they deserve our full attention, creativity, and care. That’s what we deliver.”
Rather than relying on sales scripts or automation, The Ivybridge Collection invests in personal connections – often spending hours preparing for valuations, researching local market psychology, and crafting emotionally intelligent narratives that resonate with the right buyers.
Their commitment to quality over quantity is further reflected in their client selection process. Properties are only taken on if they meet Ivybridge’s internal standards, including architectural merit, lifestyle appeal, and alignment with the vendor’s expectations for premium-level presentation.
Inaugural Property: ‘The View’ – Drayton, Norfolk
The agency’s first listing, The View, epitomises its ethos. Offered at £1,250,000, this extraordinary 5,200 sq ft contemporary residence includes an infinity pool overlooking unspoilt countryside, a bespoke home cinema, private gym, and sauna, full-height glazing, polished concrete floors, and a dramatic triple-height entrance as well as tiered terraces and landscaped gardens designed for entertaining and privacy.
“Every detail at The View feels intentional,” said Holmes-Chapman. “It’s more than a home – it’s a statement about how someone wants to live. And our role is to find the one person who sees that and says, ‘Yes. This is the one.’”
Full details and a cinematic film of the property can be viewed on the Ivybridge Collection website.
Looking ahead, The Ivybridge Collection sees significant growth in the £1.25–£2.5 million bracket, especially for lifestyle-led homes that offer seclusion, wellness spaces, and proximity to Norfolk’s natural assets.
“Today’s high-end buyers aren’t just purchasing square footage,” said Nicola Holmes-Chapman. “They’re investing in how a home makes them feel – and that’s what we’re uniquely positioned to deliver.”
