5 Top Tips for Enhancing Your Manchester-Based Business
If you’re the owner of a Manchester-based business, you’ll be aware already of what a thriving and bustling city it is.
Whether you’re a retail, food, corporate or services based business, ensuring that your company is well-equipped to tackle Manchester’s local economy will greatly benefit you.
Here are five top tips to get you started.
1. Conduct Market Research
A fundamental part of marketing, conducting market research is so important to establish who your target customer is, and how you can reach them and retain them.
Whether you conduct surveys for the public to anonymously complete or examine analytics to establish data extracted from your website visitors, this information will be invaluable to you as a business to ensure that you target the right demographic.
2. Sort out Your Finances
Getting on top of your finances will mean you won’t need to worry about savings, paying tax, or wages at the end of the month.
One of the first things you need to do when setting up your business is to open a business bank account. If you want to re-examine what different banks are offering your business later on, using tools like Money Supermarket can help you to assess which bank account will give you the best benefits.
You may also want to set up an emergency fund to cover any unforeseen expenses. Whether these are overtime staffing costs, or an unexpected utility bill, for example, this will help to provide a much needed emergency buffer.
3. Up Your SEO Game for Success
Using SEO for your marketing strategy is a fantastic way to target new customers, as well as customers who are searching with intent for your goods and services. SEO agencies like Maratopia are well equipped to assist you with all your marketing needs. Whether you need creative content writing, help with PPC, on page SEO, or website building, recruiting an expert agency can help you see results.
4. Create a Stunning Website
Despite being based in one of the largest cities in the UK, you will need a stunning website so that you can beat your competitors to secure returning customers.
In order to create a website with a difference, you will need to use excellent high quality photos of your products, an “about us” page that will give some essential information and background to your business, contact information and information about what you offer as a business.
To do this, you might want to think about using a reputable CMS platform that is secure and easy to use. Platforms like WordPress contain hundreds of ready made and easy to use templates that will help your website look sleek and professional for minimal effort.
5. Think About Your Location
If your company needs a high street headquarters, you’ll need to carefully consider where you want to place your offices or retail space.
One of the biggest benefits of opening a business in Manchester is the easy public transport links to trams, buses and trains. With three different train stations in the heart of the city centre, endless bus stops and several large tram stops,placing your business within walking
distance of these facilities will greatly increase your likelihood of an increased footfall into your premises.
Do you have any tips for enhancing your business in Manchester? Share your thoughts in the comments section below!
