First-time buyers in London invited to an entire week of dedicated events

Bellway Help to Buy

Bellway London is inviting first-time buyers to a week-long event to demonstrate the benefits of purchasing a new home using the Bellway Help to Buy scheme, including the opportunity to purchase with only a five per cent deposit, and take advantage of the 20 or 40 per cent equity loan from the government.

The five-star rated developer has already supported 500 first-time buyers on their homebuying journey, and is creating thousands of brand new homes across Greater London and in Dartford, and is running its event until 24 April at 12 different locations including Sydenham and Beckton.

It is anticipated that there will be a flurry of interest from customers, as the government-backed Help to Buy scheme prepares to come to an end in Spring 2023, meaning buyers need to act, with latest figures from Rightmove (Feb 2022) stating the number of days for a property to sell in London has dropped to just 57, from 71 just 12 months prior.

Help to Buy, which was introduced in 2013, has so far helped 346,656 people buy a home. This has seen £96.4 billion worth of properties purchased, with the value of the equity loans totalling more than £21.4 billion.

Bellway achieved five-star status for the sixth consecutive year from the Home Builders Federation in 2022, showcasing its customer case and build quality, meaning that more than 90 per cent of its customers nationwide would recommend the housebuilder to a friend.

Now, with those first-time buyers ready to make the leap into homeownership, Bellway London is inviting would-be homebuyers to its developments across the region for a dedicated First Time Buyer Week event from 18 April.

Independent financial advisors have been instructed to provide new mortgage advice and affordability to customers, free of charge, with no obligation to buy, while those who visit the development will be able to take advantage of exclusive incentives including a £1,000 Uber Eats or IKEA voucher*.

Emma Hamlett, Sales Director for Bellway London, said: “The Help to Buy scheme is a fantastic initiative which has been instrumental in allowing a huge number of first-time buyers to step onto the property ladder.

Bellway Help to Buy
Bellway has helped hundreds of new homeowners onto the property ladder

“The scheme is due to finish next year, but there is still time to use it at our developments across London and the South East. These five-star quality homes represent a brilliant opportunity for first-time buyers to purchase a new home with just a five per cent deposit and a 55 per cent mortgage.

“During our First Time Buyer Week from 18 April, visitors to our developments have an opportunity to explore what life would be like in a new Bellway London home, as well as finding out first-hand how to qualify for a new homes mortgage, and take advantage of exclusive incentives to support them in their first step onto the property ladder, such as new furniture or saving on the cost of food.

“We are all looking forward to welcoming visitors to our developments in April and helping them on their journey towards homeownership with Bellway London.”

Mark Poole, 28, is one of the hundreds of buyers who have purchased with Bellway London using Help to Buy, to purchase his first home at the Maybrey Works development in Sydenham.

Mark said: “The Help to Buy scheme enabled me to stretch my budget to afford this amazing brand new apartment at Maybrey Works. Without the scheme and all the help from the brilliant Bellway team, including the site manager Garfield, I would not have been able to make this apartment my own.”

Help to Buy allows those stepping on the property ladder for the first time to secure a new-build home with just a five per cent deposit and 75 per cent mortgage, with the remaining 20 per cent being provided as an equity loan which is interest free for five years.

For more information about the new homes being delivered by Bellway London, and to find out more about the locations involved in the event, visit

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