Hartwell Plc, the automative and property development company, has submitted its plans to Birmingham City Council for a proposed £100 million regeneration of Phoenix Yard, a landmark mixed-use scheme at the heart of Digbeth.
The plans are to transform an outdated and under-utilised brownfield site which totals 2.8-acre (1.134 hectare) and is beside Coventry Street, Oxford Street, Meriden Street, and Digbeth High Street to deliver a new gateway to Digbeth.
The proposed plans are to provide 260,000 sq ft (24,228 sq m) of media and educational space, commercial floorspace, 240 new homes units, retail, public realm and high-quality landscaping.
The designs have been sensitively developed by award-winning architects Allford Hall Monaghan Morris to honour the Phoenix ironworks site’s industrial heritage. The plans include sustainability targets across the site such as BREEAM ‘Excellent’, WELL certification, WiredScore Platinum, SmartScore, NABERS and a minimum 10% biodiversity net gain.
Phoenix Yard proposals aim to boost Digbeth’s acknowledged potential as a burgeoning growth area in Birmingham, to contribute to its ongoing evolution into a dynamic and creative hub. This development will align with significant projects, such as the BBC’s new multi-million-pound headquarters at Typhoo Wharf and the £1.9 billion masterplan for Smithfield Market.
The anticipated Phoenix Yard project is expected to generate approximately 200 construction jobs and has the capacity to create more than 500 full-time equivalent positions. Also, it is set to attract new residents to offer a substantial economic uplift that will support both social and economic development in the region.
Joanne Churchill, group property manager, Hartwell Plc said: “We are grateful for the positive feedback we’ve received during the public consultation period from the local community, stakeholders, and businesses regarding our proposed plans. We extend our sincere gratitude to everyone for their valuable insights and supportive words. Our vision for Phoenix Yard aims to create a dynamic mixed-use neighbourhood at the heart of Digbeth. By tapping into the potential of this site, our plans are set to significantly enhance the area’s evolution into a thriving and vibrant part of Birmingham, providing an exciting array of new workspace, living and amenity opportunities for the future.”
Acting on behalf of Hartwell are Allford Hall Monaghan Morris, Ridge, Cundall, Hoare Lea, Macfarlane + Associates and Newmark.
To view the planning application, please visit Birmingham City Council’s planning portal, Planning application number: 2025/02816/PA.
To find out more, visit: https://www.phoenixyard-digbeth.com/
Ends
For further information, please contact:
Olivia Lane-Nott
Spacecraft Consulting on behalf of Hartwell Plc
07968 018 128
olivia@spacecraftconsulting.com
***High resolution images attached***:
- Hartwell submits £100 million Phoenix Yard regeneration plans for former ironworks site in Digbeth aerial CGI
- Hartwell submits £100 million Phoenix Yard regeneration plans at the gateway to Digbeth
Notes to editors
About Hartwell Plc
Established in 1919, Hartwell Plc is a leading automotive group which owns the site and previously ran the garage.
In the last 100 years the company has grown geographically throughout the UK, and diversified into property investment and development, to give the business a solid basis and provide security through diversification.
It has built up a substantial property portfolio where it holds the freehold interest as an investment. Their properties are leased to organisations from start-ups up to large PLCs.
Hartwell Plc has its own in-house facilities management team which controls the day-to-day operation of its sites and properties.
