Yellowtop Country Park’s owner, Diane Simpson, has been named the winner of the Best Brand Identity Award, recognising her leadership in redefining rural tourism and her commitment to sustainable, wellness-focused experiences.
Located on the edge of the Yorkshire Wolds near York, Yellowtop Country Park has become one of Yorkshire’s most popular holiday escapes, drawing in couples, families, and nature lovers from across the country. Since taking sole ownership in December 2019, Diane has grown the park from a modest ten-lodge site into a luxury retreat offering twenty lodges, a beautiful carp fishing lake, the romantic Still Rabbit Lodges, and the family-focused Yellowrush Lodge.
The award celebrates Diane’s forward-thinking approach to eco-conscious tourism. Under her leadership, Yellowtop has begun developing a solar farm to achieve complete off-grid status, introduced its first holistic and wellness retreat to encourage mindfulness and relaxation, and committed to sourcing eco-friendly products from local and UK suppliers.
Diane’s next ambitious project, The Wild Hare, will add twenty sustainable outdoor retreats, further reinforcing Yellowtop’s growing reputation as a destination where environmental care and high-end comfort coexist.
“This award isn’t just recognition of our brand; it celebrates the values we have worked hard to bring to life,” Diane said. “We are showing that tourism can be heart-led, environmentally conscious and still provide a memorable, high-quality experience for every guest.”
Through its combination of sustainability, thoughtful design, and luxury experiences, Yellowtop is emerging as a leading example for eco-conscious holiday parks across the UK.
For more information about Yellowtop Country Park or to plan your stay, visit www.yellowtopcountrypark.co.uk.
