Shared Ownership Puts One of London’s Most Exclusive Streets on the Map for First-Time Buyers

Shared Ownership Puts One of London’s Most Exclusive Streets on the Map for First-Time Buyers

Windsor Apartments is located on a prime London street; Prince of Wales Drive in Battersea.  An impressive area for any home owner, these stunning one and two-bedroom apartments on the southern perimeter of Battersea Park enjoy the iconic presence of Battersea Power Station and are available to buy through shared ownership.  

Neighbouring Chelsea and central London, the new development offers a London lifestyle defined by the capital’s fastest-developing and most dynamic London quarter, 2.5 acres of landscaped green open space and exclusive pedestrian access to Battersea Park through its own reclaimed railway arch.  With prices from £150,000 for a 25% share and Clarion Housing’s exclusive reservation offer, which means that just £99 will reserve an apartment here (offer available until September 30th, 2021), buyers will have to act fast. Spacious one-bedroom homes here are available and ready to occupy now and the two-bedroom apartments will be released this summer. This second phase will initially be available exclusively to those who live and work in Wandsworth.

Krete Luca, London Sales Director at Clarion Housing, said: “There is just so much to say about these new homes.  With its leafy streets and cool hangouts, few locations match Windsor Apartments.  On a highly desirable street, this incredible development introduces an aspirational location to the shared ownership market.  Situated on a street lined with striking Victorian mansion blocks and villas, at the heart of an exciting regeneration zone and just metres away from one of London’s finest riverside parks, we’re extremely proud to be able to present these homes to the first-time buyer audience.”

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With quality design and specification that reflects its superior position, residents at Windsor Apartments will experience equal joy from the homes themselves.   Formally occupied by Victorian gas holders, the site has been transformed with highly considered architecture which mindfully honours its industrial past.  A true celebration of the way we live now, the contemporary residential complex is set amongst landscaped gardens creating natural tranquillity. 

Internally, the homes have been designed with equally high standards and attention to detail.  Luxurious kitchens feature stylish wall units completed with Silestone worktops and Hotpoint accessories.  Rich walnut or Hickory wood effect flooring runs throughout the stunning living areas whilst plush carpets add extra warmth to bedrooms. With underfloor heating throughout and high-end bathroom suites, Windsor Apartments showcases the ease and comfort of understated opulence.  Immersed in prime city living, residents here will benefit from a 12-month free membership to the local car club, as well as the convenience of a “The Gym” branch opening soon on site. Balconies or terraces give each apartment a private outdoor area and a concierge service is available to some of the buildings.   

With an incredible choice of breath-taking London attractions and amenities within walking distance, weekends at Windsor Apartments will feel like a permanent vacation.  Days and nights can be spent exploring Nine Elms, an impressive new London destination, and the wider Battersea regeneration offers endless shops and restaurants. An ideal launch pad to also get acquainted with nearby Chelsea, this affluent London district is just 8-minutes away by taxi.

Wellbeing here is also easily factored into daily life. With Battersea Park’s lush green spaces and the area’s stunning cycle paths, residents will enter the warmer months with a spring in their step.  In contrast to this serenity, and for all those dreaming of a busy social life after lockdown, Prince of Wales Drive is also perfectly position to make the most of the capital after dark.  Renowned for its busy nightlife and restaurants, evening options are endless.  With fine gastro-pubs around every corner, casual pizzerias tucked under the archways, Battersea’s Park’s yearly firework extravaganza which lights up the skies over the Thames plus the bright lights of Theatre Land, there really is someone for everyone.

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Living so near to two of London’s most stunning river crossings, Chelsea Bridge and Albert Bridge, will make every trip into central London one worth savouring. With so many efficient transport options close-by, travelling around town is a pleasure here.  Served by excellent travel connections, Windsor Apartments are a 5-minute walk from Battersea Park rail station, connecting residents to Victoria is just 10-minutes and Queenstown Road, Clapham Junction and Vauxhall stations are all within striking distance.  Additionally, River travel is available at Battersea Power Station Pier where the River Bus speeds commuters up the Thames to Blackfriars in 20-minutes and Embankment in just 15-minutes. 

Windsor Apartments comprises of five contemporary apartment buildings; Huntingdon House, Radley House, Elmbridge House, Malvern House and Bowden House, that frame landscaped central gardens, a beautiful piazza and a tranquil water pond.  With two of these buildings initially available only to Wandsworth residents and those employed in the borough, locals wanting to get a foot onto the property ladder are prioritised at Windsor Apartments.

Shared ownership offers prospective buyers the opportunity to buy a share of a property’s value, between 25% and 75%, while paying a subsidised rent on the remaining share. The lower deposit level required with the shared ownership scheme means buyers need only put down a deposit on the share they purchase and not the full market value of the property. Shared ownership also means you can become a homeowner with a lower level of savings than if you were to buy the same home outright. Shared owners can choose to buy additional shares of their property as and when they can afford to, right up to 100%.


Viewings are currently available by appointment only.  Prices at Windsor Apartments start at £150,000 for a 25% share of a one-bedroom apartment priced at £600,000. For more information or to arrange a viewing please visit  or call 0300 100 0309. 

Shared Ownership Puts One of London’s Most Exclusive Streets on the Map for First-Time Buyers

Property & Development Magazine