Carpets Online has officially launched, representing a major step forward for S&R Carpets, the long-established family flooring business with over 40 years of experience in West Yorkshire.
The move online comes after years of increasing demand from customers across the UK. Shoppers travelled from cities including London, Birmingham and Manchester to purchase flooring thanks to the company’s strong reputation for quality and pricing. Continued recommendations and repeat visits made it clear that customers wanted the same service without travelling long distances.
From its beginnings as a small local shop, the business has grown into four successful retail outlets across West Yorkshire, defying industry pressures that have seen many independents close. With consumer habits shifting towards online shopping, the decision was made to launch a dedicated e-commerce brand.
Carpets Online begins with a hand-picked selection of bestsellers and exclusive designs, all ready for dispatch within 36 hours. This ensures fast delivery and competitive prices without compromising service standards. Typical delivery times are three to five working days across England and Wales, and four to seven days for more remote areas. Some customers have even received next-day delivery after being let down by other suppliers.
The range includes popular collections such as Dreams, featuring a luxurious 20mm soft pile, alongside SCS Olympia and Supreme, both well-known for their value and colour choice. Customers benefit from significantly lower prices, with one product available at £17.97 per square metre compared to £33.99 elsewhere. Exclusive ranges such as Richmond Deluxe and Dreams are also offered directly from manufacturers.
Grey remains the most popular carpet colour, while beige is expected to return to fashion in 2025. Herringbone vinyl flooring is currently the top choice for kitchens and bathrooms. Many customers choose Carpets Online for luxury options, including thick bedroom carpets and soft-touch finishes. Approximately 30% of clients are landlords or developers who trust the business to manage full flooring projects. LVT continues to grow in popularity and will be a key focus in 2026.
A salesperson from Carpets Online said: “Customers using the new site are already praising the personal service the team provides, which is reflected in our great reviews on Trustpilot. Rather than relying solely on online chat, staff regularly call customers to help them choose the right flooring for their home. Buying flooring is an emotional decision for many people, and speaking to a real person makes the experience easier and more reassuring.”
Significant investment has been made behind the scenes to support national growth. The company has moved into a new 9,000-square-foot warehouse, expanded logistics partnerships and increased recruitment, with a strong focus on hiring locally. The long-term ambition is to build a trusted national brand based on the same values held for over 40 years.
To celebrate the launch, customers can apply the WINTER2026 discount code at checkout. Those who subscribe to the mailing list can unlock additional discounts of between five and fifteen percent.
