Gaggenau, the luxury brand for professional-grade home appliances, is delighted to be taking part in the London Festival of Architecture once again. As part of the month-long celebration of architecture, Gaggenau London is showcasing two specially commissioned art installations, The Dance and Digital Artisans by multi-disciplinary designer Titilayo Abiola. The installations will be on display in the Wigmore Street showroom until 30 June 2024.
The Dance can be seen in the window of Gaggenau London, to delight both passers-by and visitors to the showroom. Curls of aluminium represent how curves of steam ‘dance’ into Gaggenau’s Vario downdraft, as well as the dynamic energy and creativity that Gaggenau brings to the culinary environment. The curls echo the smooth and efficient operation of the ventilation system, reflecting its ability to seamlessly integrate into the kitchen while enhancing its overall ambiance. Titilayo chose aluminium for its infinite recyclability, which aligns with Gaggenau’s brand values.
The second installation, Digital Artisans, takes aesthetic cues from the trees of the Black Forest where Gaggenau was founded. Panels made from three types of oak wood grain were selected and laser-cut into intricate lace-like panels. These panels symbolise Gaggenau’s enduring legacy as the world’s oldest luxury home appliance brand, while referencing the seamless blend of modern technology and craftsmanship in the appliances. Once again, the minimal waste in Gaggenau’s production informed the design process and material choice. Titilayo used recyclable and biodegradable mount board, with a nod to the iconic blue oven interiors in the colour choice.
Titilayo Abiola has a multi-disciplinary approach, spanning commissioned intricate embroideries to innovative furniture design. Storytelling is at the heart of her creations, whether it’s a jewellery collection inspired by her time in the Philippines or pieces championing her Nigerian heritage. Travel and cultural exchange continually shape Titilayo’s craft, and she seeks to consistently expand her skillset. On the Gaggenau installations, Titilayo commented, “This project really stretched me skill-wise. I consider myself a digital artisan, striking a balance between the hand made and technology. I was so inspired by Gaggenau’s craftsmanship and this is evident in the pieces I produced for the installation.”
Edina Crnkic, Gaggenau Group Brand Marketing Manager, added, “The Dance andDigital Artisans installations have transformed Gaggenau London from a showroom into an immersive experience. I particularly love how Titilayo has skilfully represented the inner workings and intrinsic beauty of the Vario downdraft 400 series with her piece. It is a wonderful to see Gaggenau’s rich history interpreted through modern artistic expression in this way.”
Gaggenau London is situated at 40 Wigmore Street and visitors will be able to enjoy the The Dance and Digital Artisansinstallations throughout London Festival of Architecture (1-30 June 2024).